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By: Christy Cañete
Published: August 1, 2024

11 Best WordPress Themes for Small Businesses in 2024 [Tested and Recommended]

Want to create a stunning business website without hiring a team of designers and developers? We've rounded up the best WordPress themes that will make your business look big-league online.
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Did you know that nearly 75% of users judge a company's credibility based on its website design? That's right. Your website is your digital handshake, and you want to make it count!

For small businesses, having a professional and appealing website isn't just a nice-to-have anymore. It's essential, and that’s because it’s often the first impression you'll make on potential customers. 

But where do you start? If you're using WordPress, it all boils down to choosing the right theme. 

The right theme can make your site look fantastic. On the flip side, a poorly chosen theme can send potential customers running faster than you can say "bounce rate."

That's why we've put together a list of the best WordPress themes for small businesses. These aren't just stunning designs. We've tested each one to ensure they're functional, user-friendly, and ready to help your business standout.

Excited to find the perfect theme for your small business? Let's dive in and explore your options!

Best WordPress Themes for Small Businesses - Overview

ThemeBest FeaturesFree Version Available?Active InstallationsRatingGoogle Page Insights Performance Score
BlocksyFast, flexible, built-in header and footer builder, custom widgets, SEO-friendlyYes200,000+10/1097
GeneratePressMinimalist design, responsive, works with page buildersYes600,000+9.8/1099
KadenceDrag-and-drop builder, WooCommerce compatibility, flexible layoutsYes300,000+9.6/1099
AstraLightweight, fast, 70+ pre-built designs, page builder compatibilityYes1,000,000+9.8/1098
OceanWPSpeed, customization options, plugin supportYes600,000+9.8/1099
NeveMobile-first design, performance optimization, AMP compatibilityYes300,000+9.6/1098
BotigaWooCommerce focus, minimalist design, customizable layoutsYes10,000+9.8/1096
StorefrontWooCommerce integration, SEO-friendly, minimalist designYes100,000+9/1091
HestiaClean design, seamless page builder integration, starter sitesYes100,000+9.6/1095
SydneyHigh-quality design, Elementor integration, layout customizationYes100,000+9.8/1099
UltraVersatile, drag-and-drop builder, 60+ pre-designed demosYes6,000+9.6/1096

How We Chose and Tested WordPress Themes

We've carefully analyzed what makes a theme not only beautiful but also practical and effective. Here's what we focused on:

Responsiveness

With more people browsing the web on their phones and tablets, a mobile-friendly design is non-negotiable. We made sure each theme looks great on any device, from your desktop to your smartphone. Your visitors should have a smooth experience, no matter how they're accessing your site.

Customization Options

Your website should reflect your brand's unique personality. We focused on themes that offer a wide range of customization options, from colors and fonts to layout designs, so you can easily tweak your website to match your vision.

SEO-Friendliness

A great-looking site is useless if no one can find it. We evaluated themes based on their SEO features, such as clean code, fast loading times, and compatibility with popular SEO plugins. These elements are important for attracting more organic traffic to your website.

Support and Updates

No one wants to be left high and dry when issues arise. We selected themes that come with reliable support and regular updates. A responsive support team can be a lifesaver, especially if you're new to website management.

Integration with Plugins

The ability to extend your site's functionality with plugins is one of WordPress's greatest strengths. We made sure each theme works well with popular plugins like WooCommerce, page builders, and contact forms, so you can easily add the features you need.

Performance and Speed

Slow websites drive visitors away, which is why we tested each theme's performance. We looked for fast-loading themes that don't compromise on quality.

Here's how we put them to the test:

  • We set up clean, isolated environments using InstaWP.
  • We built a basic header, footer, and homepage.
  • We used default settings without any extra plugins.
  • We ran a theme unit test with dummy content to see how they handle different content types.
  • We used PageSpeed Insights to check how fast and smooth they perform.

WordPress Themes for Small Businesses - Our Top Picks

We've tested numerous WordPress themes and selected the best ones that meet our criteria. These themes are not only beautiful but also fast-loading, perfect for your small business website.

1) Blocksy

Blocksy WordPress theme

Need a fast, flexible, and modern theme? With Blocksy, you get a clean design out of the box.

Blocksy is compatible with popular page builders and includes features like a built-in header and footer builder, custom widgets, and pre-built demo sites. It's lightweight, too, which makes it a great choice for any type of website.

Why It’s Great for Small Businesses

We fell in love with Blocksy for small businesses. It's so easy to set up and offers tons of customization options. You can tweak the colors, layouts, and fonts without touching a line of code. Its design is also SEO-friendly. 

If you want your small business site to make a lasting impression, Blocksy might be your best choice.

Price

  • Free version downloadable at WordPress.org
  • Personal: $69/year for 1 site
  • Professional: $99/year for 10 sites
  • Agency: $149/year for unlimited sites

PageSpeed Insights Results

Blocksy PageSpeed Insights Results

Active Installations from WordPress.org

200,000+

Rating

10/10

2) GeneratePress

GeneratePress WordPress theme

GeneratePress is loved by many users for its minimalist design - it’s lean, mean, and incredibly fast! There are many options to adjust the layouts, fonts, and colors. If you like working with popular page builders, GeneratePress is a perfect fit. Its responsive design ensures your site looks great on any device.

Why It’s Great for Small Businesses

We've found GeneratePress to be ideal for small businesses due to its perfect balance of flexibility and performance. We love the clean and minimalist design. If you like to explore different colors and layouts, there are plenty of options, too. This means you can easily mix and match designs that align with your brand’s identity.

Price

  • Free version downloadable at WordPress.org
  • GeneratePress Premium: $59/year up to 500 sites
  • GeneratePress One: $149/year up to 500 sites
  • GenerateBlocks Pro: $99/year, up to 500 sites

PageSpeed Insights Results

GeneratePress PageSpeed Insights Results

Active Installations from WordPress.org

600,000+

Rating

9.8/10

3) Kadence

Kadence WordPress theme

Kadence is a powerful theme that captured 200,000+ users' attention - and ours too. One of its best features is the drag-and-drop header and footer builder. Use it to design your website professionally without coding. This theme is available in free and pro versions to match your needs and budget.

Why It’s Good for Businesses

For small business sites, Kadence is a standout. Even the free version packs a punch with global color settings, typography control, and flexible layouts. You'll create professional sites without emptying your wallet.

Running an online store? Kadence works smoothly with WooCommerce, too. Its pre-built starter templates help you launch quickly when time is tight.

The free version is impressive, but the pro version offers even more. We suggest going pro if you need more advanced features for your growing business.

Price

  • Free version downloadable at WordPress.org
  • Essential Bundle: $149/year
  • Full Bundle: $219/year
  • Lifetime Full Bundle: $799
  • A la Carte: $49-$99 per year

PageSpeed Insights Results

Kadence PageSpeed Insights Results

Active Installations from WordPress.org

300,000+

Rating

9.6/10

4) Astra

Astra WordPress theme

Want to transform your website quickly? Go for Astra.

This theme is lightweight, fast-loading, and perfect for portfolios, blogs, businesses, and online stores. Astra also plays nicely with popular page builders like Elementor and Beaver Builder. Plus, there are over 70 pre-built designs to help you get started. There are plenty of customization options, too. It’s perfect for both beginners and seasoned developers.

Why It’s Good for Businesses

Astra is trusted by millions of users. The free version alone comes with over 70 templates. Even if you don’t have the design skills, it’s perfectly possible to create a professional-looking website.

If you need more advanced features and extra support, go for the Pro version. You’ll get more templates and customization options, which is ideal if your business is expanding.

Price

  • Free version downloadable at WordPress.org
  • Astra Pro: Starts at $49 per year or $199 lifetime
  • Essential Toolkit: Starts at $79 per year or $399 lifetime
  • Business Toolkit: Starts at $149 per year or $599 lifetime

PageSpeed Insights Results

Astra PageSpeed Insights Results

Active Installations from WordPress.org

1,000,000+

Rating

9.8/10

5) OceanWP

OceanWP WordPress theme

If you’re looking to build dynamic websites, OceanWP is a great choice.

It’s well-known for its speed, customization options, and compatibility with drag-and-drop page builders. It also includes an intuitive demo import system where you can switch themes and styles. 

OceanWP supports a range of third-party plugins and offers both free and premium extensions. It’s got over 300,000 active installations and a nearly perfect rating on WordPress.org, which means it’s well-loved by the WordPress community.

Why It’s Great for Small Businesses

What we love about OceanWP is that it simplifies website creation and customization. 

It has user-friendly features. It works well with WooCommerce. It offers professional templates to get you started. What more could you ask?

And if you’re not satisfied with the free version, there’s an option to upgrade to Pro.

Price

PageSpeed Insights Results

OceanWP PageSpeed Insights Results

Active Installations from WordPress.org

600,000+

Rating

9.8/10

6) Neve

Neve WordPress theme

Neve boasts a mobile-first design. If you want your site to look great on all devices, this is your best bet.

Neve is fast and adaptable, and supports popular page builders like Elementor and Gutenberg. It comes with starter sites, too, so you can quickly launch a polished website in no time. 

And if you want to prioritize speed, no problem. Neve offers performance optimization features and AMP compatibility for fast-loading mobile pages.

Why It’s Great for Small Businesses

Neve’s user-friendly design saves you time and headaches. It’s fast-loading, easy to customize, and highly flexible. 

Neve's pre-built starter sites are super helpful for new WordPress users. If you need something quick and easy to set up, we highly recommend this theme.

Price

  • Free version downloadable at WordPress.org
  • Personal: $69/year
  • Business: $149/year
  • Agency: $259/year

PageSpeed Insights Results

Neve PageSpeed Insights Results

Active Installations from WordPress.org

300,000+

Rating

9.6/10

7) Botiga

Botiga WordPress theme

Botiga is built for WooCommerce. With its clean layout and intuitive design, it’s perfect for businesses who prefer a minimalist look. There are multiple product layout options to choose from. The theme also comes with customizable color palettes so you can easily create a visually appealing online shop. 

It works with Gutenberg by default, so you can use it to create almost any type of website, not just e-commerce.

Why It’s Great for Small Businesses

Botiga’s minimalist design isn’t just pretty. It’s practical. If you want your customers to focus on your products or services without distractions, this might be your best option.

The speed is also impressive, which means fewer bounces and more potential conversions. 

Lastly, we love Botiga because it’s so easy to set up. It makes small businesses look big. The varied product layouts and responsive design give a professional polish that punches above its weight. Overall, it's perfect for businesses that want to make a strong first impression online.

Price

  • Free version downloadable at WordPress.org
  • Personal: $59 per year or $199 lifetime, single website
  • Professional: $119 per year or $299 lifetime, supports up to 10 websites
  • Agency: 199 per year or $499 lifetime, supports up to 100 websites

PageSpeed Insights Results

Botiga PageSpeed Insights Results

Active Installations from WordPress.org

10,000+

Rating

9.8/10

8) Storefront

Storefront WordPress theme

Storefront is WooCommerce's official WordPress theme. Like the other themes we recommend, it offers a minimalist design to ensure fast loading and a responsive layout. There are premium plugin extensions and child themes available, too. These extra customization options provide flexible ways to enhance your site the way you envision it.

Why It’s Great for Small Businesses

What we really appreciate about Storefront is its solid SEO foundation. It gives small businesses a fighting chance in search rankings right out of the gate.

Its core version is pretty basic, but that's not a bad thing. It's like a blank canvas. With it, you can transform your site and create unique stores that stand out.

For small businesses, especially those just starting out, Storefront is a great choice. It's stable, secure, and scalable. You can start simple and grow your site's features as your business expands.

Price

PageSpeed Insights Results

Storefront PageSpeed Insights Results

Active Installations from WordPress.org

100,000+

Rating

9/10

9) Hestia

Hestia WordPress theme

Hestia is a sleek, modern WordPress theme designed for both beginners and seasoned creators. It features a clean, fast-loading design, an intuitive customizer, seamless integration with major page builders, and a range of starter sites. 

Hestia provides a simple layout without sacrificing performance. It’s also regularly updated to keep your site sharp and secure.

Why It’s Great for Small Businesses

Several small business websites love Hestia for several reasons. First, it’s easy to customize. Its built-in customizer is intuitive. After a quick tutorial, you can easily make tweaks. And since it works well with popular builders, you get lots of creative freedom to design your site.

Although the number of demo sites is limited, the theme’s speed and affordability still make it a practical choice for small businesses. Honestly, we see this as a plus because it keeps things simple and prevents decision paralysis.

Price

  • Free version downloadable at WordPress.org
  • Personal: $69 per year
  • Business: $99 per year
  • Agency: $299 per year

PageSpeed Insights Results

Hestia PageSpeed Insights Results

Active Installations from WordPress.org

100,000+

Rating

9.6/10

10) Sydney

Sydney WordPress theme

Developed by aThemes, Sydney is well-loved for its high-quality design and powerful features. It offers an intuitive setup with both free and premium versions. 

The theme’s extension customization options include Google Fonts, full-color control, and a variety of layout designs. Sydney also works well with Elementor. While there's a learning curve, the payoff is a highly customizable, visually striking site. 

Why It’s Great for Small Businesses

One of Sydney’s strengths is its seamless integration with Elementor. Even if you have zero coding and web development skills, it’s completely possible to create unique, eye-catching layouts.

It comes with pre-built starter sites, too. You can use them as a foundation for various projects to save time. It's perfect for businesses that need to launch quickly without sacrificing quality.

The theme’s free version is surprisingly robust. Many WordPressers have built great sites using just the basic features. However, if you’re ready to step it up, go with the Pro version. It comes with advanced widgets and extra templates that can really elevate your site's design.

Overall, Sydney hits the sweet spot for small businesses. It's powerful enough to create a unique website, but simple enough that you don't need to be tech-savvy to use it.

Price

  • Free version downloadable at WordPress.org
  • Personal: $59 per year, good for 1 website
  • Professional: $119 per year, up to 10 websites
  • Agency: $199 per year, up to 100 websites

PageSpeed Insights Results

Sydney PageSpeed Insights Results

Active Installations from WordPress.org

100,000+

Rating

9.8/10

11) Ultra

Ultra WordPress theme

Ultra is a versatile, multi-purpose WordPress theme by Themify. It’s designed for both seasoned designers and beginners. 

Ultra offers multiple pre-designed demos, including options for agencies, e-commerce, fitness, and a lot more. Its drag-and-drop builder simplifies customization. It also features more than 60 layouts and customization tools to help you create a professional website. 

Why It’s Great for Small Businesses

Ultra is a pro-level theme without the pro-level price tag. Overall, we love the pre-built demos and user-friendly interface. This makes it easy for anyone to create impressive websites.

Most importantly, Themify's support and regular updates are superb. They keep the theme up-to-date with the latest WordPress features and security standards. Their support team is always ready to help if you run into any issues. 

Price

  • Free version downloadable at WordPress.org
  • Premium starts at $5, includes lifetime updates and support

PageSpeed Insights Results

Ultra PageSpeed Insights Results

Active Installations from WordPress.org

6,000+

Rating

9.6/10

Tips for Customizing Your WordPress Theme

Customizing your WordPress theme is where you can turn a basic template into something uniquely yours. 

Here are a few tips to help you get the most out of your theme:

Use the Theme Customizer

The Theme Customizer is an easy way to make quick changes to your site. Most WordPress themes come with built-in options for adjusting colors, fonts, layouts, and more. Go ahead and explore these options. You can preview changes before making them live, so don’t hesitate to experiment.

Use Page Builder Plugins

For more control over your design, use page builder plugins like Elementor. These tools help you create complex layouts without any coding. You can drag and drop elements to create custom pages and instantly see the results.

Add Your Branding

Use your brand's colors, fonts, and images consistently throughout the site. Build trust and recognition with your visitors.

Optimize for SEO

A good-looking site needs to be found by search engines. Use proper heading tags, optimize images with alt texts, and set up meta descriptions for your pages. SEO plugins like Yoast SEO or Rank Math can help you fine-tune your site's optimization.

Test and Optimize Performance

No one likes a slow website. Regularly test your site’s speed with tools like GTmetrix or Google PageSpeed Insights. Make sure to optimize images and consider using a content delivery network (CDN) to speed up loading times. Remember, a fast website keeps visitors happy and improves your search engine rankings.

Wrapping It Up

We've just shown you the best WordPress themes for small businesses, from minimalist to versatile options. Surely, there's a theme out there that's perfect for your business.

Now it's your turn. Don't let your website hold your business back. Pick a theme that aligns with your brand, fits your needs, and gives your customers the smooth, professional experience they deserve.

Good luck!

By: Christy Cañete
Technical Writer

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