WooCommerce Amazon Integration: A Quick Guide

Want to expand your WooCommerce store’s reach? Connecting your online store to Amazon might be the answer.

Integrating WooCommerce with Amazon lets you tap millions of Amazon shoppers while keeping the flexibility of your own website. You can synchronize your inventory, manage product listings and orders, and more - all from one central hub.

Curious how this works? This article will show you how. 

Read on as we share the steps in integrating WooCommerce and Amazon, so you can take full advantage of multichannel selling and reach a wider audience.

Why Integrate WooCommerce with Amazon?

Amazon is the largest online marketplace in the world, with over 100 million active shoppers and more than 119 million products. The titan of e-commerce has a whopping 48% market share and $ 233 billion in annual sales.

Now, what if you could tap into this marketplace? Exciting, right?

When you link your WooCommerce store to Amazon, you're not just extending your digital storefront. You're catapulting your products onto a global stage. Your items become visible to millions of shoppers worldwide, which could lead to increased sales and brand recognition far beyond your website's borders.

Another key benefit of this integration is convenience. It’s easier to manage your Amazon listings, inventory, and orders because now, you have a central command center. You’re saving both time and energy.

Lastly, Amazon’s secure transactions, fast shipping, and great customer service can offer a layer of credibility. When customers find your products on both Amazon and your WooCommerce store, the trust factor increases. And you know what that means - hesitant browsers easily convert into confident buyers. 

Steps to Connect WooCommerce to Amazon

Below are the basic steps to help you connect your WooCommerce to Amazon. 

Note that the exact process may vary, depending on your current setup and the plugin you choose for integration.

Step 1: Set Up Your Amazon Seller Account

First, you need an Amazon Seller Central account. If you don't have one yet, head to Amazon's website and sign up. 

Choose between an individual or professional account. The right one depends on how many items you plan to sell. 

Then, have your business details, bank account info, and tax information ready. Amazon needs all of these to set up your account.

Step 2: Install WooCommerce and Amazon Integration Plugins

Now, go to your WordPress website and log in. In the "Plugins" section, look for an integration plugin that can help you sync and manage products in both WooCommerce and Amazon.

Here are a few top choices to consider:

• WP-Lister for Amazon. This is a popular plugin that helps you list and sync products, manage inventory, and handle orders between WooCommerce and Amazon.
• Codisto LINQ. This plugin makes it easy to connect your WooCommerce store with Amazon and eBay. It keeps your inventory, prices, and orders in sync across both platforms and lets you manage all your listings from one place.
• ExportFeed. This plugin can help you export and sync products, orders, and inventory with various marketplaces, including Amazon and Etsy.

Once you've made your choice, install and activate the plugin, and proceed to the next step.

Step 3: Link Your Amazon Seller Account

With your plugin activated, it's time to link it to your Amazon Seller account. 

Each plugin has its own process, but generally, you'll need to configure it in the plugin's settings. You’ll also need to log into your Amazon seller account to authorize the plugin.

If you’re using WP-Lister, you should see "Amazon" in your WordPress dashboard menu. Click on Settings > Accounts to set up your Amazon account. 

Add your Amazon account, select a marketplace, and then click the Authorize WP-Lister button. This will prompt you to sign in and give WP-Lister permission to access your Amazon account.

Once you've done that, you can fetch a token to complete the setup.

If you want more details on setting up WP-Lister, check out their guide on How to set up WP-Lister for Amazon.

Step 4: Prepare Your Product Listings

You are now ready to sell on Amazon through your WooCommerce store! 

But first, make sure your product feeds are set up correctly. Doing so will help organize and optimize your products, which can attract more potential buyers. Plugins like WP-Lister for Amazon can make this process easy.

Here's how it works.

When you add a new product in WooCommerce, you'll see Amazon options at the bottom of the page. This is where you can enter key details like the Product ID and Product ID type. You can also add Amazon-specific product descriptions and images.

Then, under the Amazon Fee Attributes section, you can select a feed template.

A feed file is similar to a spreadsheet. It's where all the important info about your products is organized, such as titles, descriptions, prices, stock availability, images, and other attributes. Amazon uses this file to create or update your product listings on their marketplace.

You can manage all of this right from your WooCommerce dashboard. Simply use the “manage feeds” option (or something similar) in your Amazon integration plugin to control how your products appear on Amazon.

Once you've prepared and double-checked your product feed, you can now start uploading them to the Amazon marketplace. Don't worry if you're not sure how. Your plugin will walk you through the process.

If you're using WP-Lister, they've got some easy-to-follow guides on how to create new products on Amazon and how to list existing products on Amazon. 

Step 5: Manage Inventory and Orders from WooCommerce

Now that your products are live on Amazon, you can easily manage your inventory and orders from one place.

From the WooCommerce dashboard, track sales, update stock levels, and manage orders for both Amazon and WooCommerce in real-time. You can also adjust inventory manually or have them synced automatically. No need to worry about overselling or logging in to different platforms, as your stock levels will be updated instantly.

Step 6: Set Up Shipping and Fulfillment Options

To get your products to your customers, you need to set up how they are shipped. 

If you're using Amazon FBA (Fulfillment by Amazon), your plugin can handle this. Let’s say you’re using WP-Lister, just go to Amazon > Settings > General Settings. Then, enter all the necessary details for your FBA.

Make sure your settings reflect FBA if that's your choice. This way, Amazon takes care of storage, shipping, and customer service for you. But if you prefer to handle fulfillment yourself, that’s okay, too. Just set up WooCommerce to manage your shipping methods.

Step 7: Optimize for Amazon SEO

Last but definitely not least, let's make sure your products are optimized for Amazon’s search engine.

Most plugins, like WP-Lister, give you the option to edit titles, descriptions, and keywords for each product. So, make sure to sprinkle in those relevant keywords that will help your products climb up the Amazon searches.

Most importantly, your product images should be clear and professional photos. After all, we all love to see what we're buying, right?

A little effort here goes a long way. Take some time to polish those listings. And before you know it, you'll be watching your Amazon sales soar!

WooCommerce Amazon Integration FAQs 

Can you connect Amazon to WooCommerce?

Yes, you can easily connect Amazon to WooCommerce with plugins like WP-Lister for Amazon. These tools make life simpler by syncing your products, inventory, and orders, so you can manage everything in one place.

Does WordPress integrate with Amazon?

Yes, WordPress can integrate with Amazon through a variety of plugins. Use them to list products on your website, sync inventory, or even sell your own products on Amazon​.

How do I add an Amazon link to my website?

Adding Amazon links to your website is easy. You can use affiliate plugins to quickly embed product links or add them manually. We recommend plugins because they save time, offer tracking tools to monitor clicks, and can automatically update prices and availability, so everything stays current.

Is it possible to host WordPress using Amazon Web Services?

Yes, you can host WordPress on Amazon Web Services (AWS). AWS offers cloud hosting solutions that provide better performance, scalability, and flexibility for your website.

Wrapping It Up

By connecting WooCommerce and Amazon, you're not just expanding your reach. You're making your life easier, too. Think about it - more potential customers, smoother order handling, and fewer headaches in updating your inventory. It's a win-win!

We hope you’ll give it a shot. Start small by setting up the integration, then let your creativity flow. Take advantage of plugins to skyrocket your sales and watch your business grow!